Company profile

“Every day we work with the enthusiasm of a start-up company, the experience
acquired in many years of activity and the desire to improve our business through innovation,
design and Italian spirit, in order to put our project at the service of people who love
to stay in good shape in Italy and around the world.”

Luca Bettini
Kwell CEO and founder


Tecnocomponent is the leading company in the field of manufacturing, design
and supply of high-quality fitness accessories.
With over 27 years of experience in this industry, it offers innovative and cutting-
edge solutions for the fitness market.


Tecnocomponent was born as a distributor of important foreign brands and
it experienced a positive evolution with the Kwell project, becoming a creator
and supplier of fitness solutions.
The Kwell project comprises products and brands that have shaped the history
of sports, such as Fitboxe and Aerobika, as well as innovative projects
that will improve the future of fitness, including Revoring and the Executive
and Smart product lines.
Kwell is at the same time history and innovation, but above all it represents
Italian manufacture.
Over the last few years we have witnessed a revolution in our productive
processes. We concentrated the production in Italy and created a division
that deals with the development of our products in terms of design and engineering.
We work hard to be dynamic, quick and customer-oriented: we are committed
to providing reliable information, minimizing waiting times and helping
customers build state-of-the-art fitness centers, optimized in terms of functionality,
efficiency and design.
The customer is at the centre of Kwell’s universe.
That is why we offer you the possibility to customize our products with your
brand: we want to give you the opportunity to be different and unique.
Product and service quality: Kwell made this harmonious combination the
flagship of its whole project.
The Kwell team is always ready to be at your service with expertise, professionalism
and enthusiasm.


Executive is the high-quality functional product line by Kwell.
It was conceived for all those centers that put quality and safety first without
sacrificing design.
The selected materials are intended to bear heavy weights and last in

43 products: bags, balls, boxes, ankle weights,
platforms, punching bags, gym balls, hammers,
wheels, medicine balls, tornado balls
Design: total black for upholstered products / titanium
and military green for rubber
Materials: 100% Italian virgin rubber / accurate selection
of technical and resistant fabrics conceived
for high-intensity training sessions
Manufacturing: 100% made in Italy handcrafted
Certifications: international safety certificates valid
both in the EU and in the US

Smart is the new line of functional products by Kwell.
Its peculiarity resides in its vivid and bright colors, selected in line with the
most recent trends of fashion in Milan, Paris and New York, for a fitness
center more dynamic and modern.
Its materials and the made in Italy handcrafted manufacturing make these
products extremely strong and long-lasting.
The hashtags on the label allow users to get in touch with the Kwell community.

18 products: bags, balls, boxes, wheel
Design: colorful and captivating
Materials: accurate selection of technical and resistant
fabrics conceived for high-intensity training sessions
Manufacturing: 100% made in Italy handcrafted production
Social networks: enter the Kwell community with the
hashtags displayed on the label

Revoring is a revolutionary and innovative functional training system.
It consists of 14 elastic rings covered in strong Cordura fabric, forming a
chain that allows users to train with only one piece of equipment in complete
Tecnocomponent was able to turn this interesting and intuitive tool into a
real training format.
In 2017 the Revoring Academy was established, which comprises hundreds
of certified trainers and Master Trainers coming from all parts of Italy.
Watch the video on YouTube

Infinite applications
Revoring’s incredible versatility allows
for countless types of exercise, for each
muscle and with different purposes.
Infinite locations
You can work out wherever you want, at
the gym or outdoors.
Infinite users
Revoring is suitable for every age group
and all fitness levels.


Tecnocomponent offers a service of product design and customization.
UniK, the core feature of Kwell’s brand identity, is our product customization
Interior Design, on the other hand, is an advisory service provided by architects
specialized in creatively designing spaces for the fitness industry.


UniK is Kwell’s customization service, which puts your trademark on our
The strength of this service resides in using fast and accurate cutting-edge
This is possible thanks to a high-frequency embroidery system that enables
us to reproduce any kind of logo or brand.
In order to guarantee high-quality results, Tecnocomponent uses high-resistance
materials and yarns and collaborates with production partners with
long-time experience in the fitness industry.


Within an increasingly crowded fitness market which is facing the risk of
saturation due to an undifferentiated and unoriginal offer, having a comprehensive
and well-defined strategy that covers every aspect from design
to manufacturing is crucial in order to attract and retain customers.
This is the aim of our Interior Design project: helping fitness industry professionals
build their centers in line with the most advanced solutions in
the market and achieve concrete and profitable results.


We manufacture our products in Italy, in collaboration with partners that
represent the artisan and industrial excellence of our territory.
We develop our products’ design in the Kwell style center, following an R&D
Our quality assurance system ensures that each one of Kwell’s products is
manufactured in compliance with the highest quality standards.


Tecnocomponent can count on a network of Kwell products’ distributors located
in more than 13 countries.
Kwell’s expansion project focuses on high-profile gym chains.